Archive for2015
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Be Consistent or Die Trying (Day 24)
Brand consistency can be a daunting task, especially with so many social media outlets, smart phone apps and marketing outlets – its imperative that you provide your customers a clear picture of your brand and it must be a cohesive message among channels. Given that successful branding is achieved over ...
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Identify Influencers (23)
In order for your communications efforts to be most effective, you’ll want to identify several key influencers within your field or among your target audience. Influencers are individuals whom your targets trust and have significant reach. Consider two types: journalists and online influencers (those who may own their media channels, ...
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Engage Your Audience Through the Art of Storytelling (Day 22)
Everyone knows that great public relations is about telling a story – and the campaigns that do, are generally more successful. But in order to accomplish this you have to understand the basics of storytelling. Here are some great tips: Tell a unique story that others will want to share. ...
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Tips for Engaging Celebrities for Brand Elevation (Day 21)
It’s widely known that celebrities can help you supercharge your public relations campaign – if you select the right one. But how should you go about doing it when they often seem so out of reach? Well here are a few tips to help you get started. Ensure the celebrity ...
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So You Want to Work in Public Relations (Day 20)
How do you do it? I get this question quite a bit, so for today’s post I want to share a few tips with you. You can expect more of this in future posts, but for now here are a few of the skills you’ll need to have in order ...
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