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The Basics of Search Engine Optimization (SEO) (Day 19)
It’s important to reiterate that great public relations is about storytelling, and this business is competitive, so its crucial to develop great messaging that connects with influencers and those who will share it. SEO can help accelerate that process as it ensures that your site, story, vlog, etc. appears high ...
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Mobile is a Must (Day 18)
Mobile PR is an effective way of delivering content to your targets in a manner that’s most appropriate, and according to AdAge, only 34 percent of PR professionals have a mobile engagement strategy in place. Considering the fact that most American’s have cell phones, smart phones and tablets, there’s a ...
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Lights! Camera! Action! Simple tips for Vlogging for Digital Public Relations (Day 17)
Let’s face it – we live in a visual world. And what better way to share your message than by allowing your audiences to see a relatable “face” for your brand. Video content is also extremely “shareable” which is important to help the “reach” elements of your campaign. Here are ...
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From Who to Hit: Essential Public Relations for Musicians (Day 16)
At LAPR Group, we work with record labels and tons of big-name artists, so naturally I get a lot of questions from independent artists hoping to break into the music business in a major way. Here are a few basic tips for you to help you get started. I will ...
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So Your Brand’s in Trouble – Public Relations Can Help (Day 15)
As sure as the day is long, your brand is sure to come under fire at some point or another, and it will either be sink or swim for your organization. As a PR professional, a good portion of my work involves crisis management, and I can offer you a ...
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