Have you ever wondered why some of the most talented indie artists aren’t getting the exposure they so rightly deserve, while more moderately talented artists are seen everywhere? Well, it’s likely because there are better able to handle the business side of their craft – which means they understand how to market themselves. While your budget may not yet be large enough to hire a marketing team or a public relations firm to manage your next release, I can give you a few tips that will help you open some doors…
- Your marketing efforts should convince people to support your music. The goal is to let them know you exist, and to let convince them to support your cause.
- Speak and speak back. We’ll assume that you’ve set up your social sites and people that you are updating your followers on a daily/weekly basis about what’s going on with your music. As you continue to do this, you’ll notice that your followers begin to take notice and speak back through comments. Your next step is to REPLY. Speak back to your audience to keep them engaged. When you’re starting small, every comment and reply counts!
- Get help. Here’s the thing – initially, you’ll feel as though no one is listening. Marketing is a continuous process, and every seed grows. So get a little help planting those seeds by asking friends and fans to share your music. Don’t be afraid of the direct message. This is all toward the end of convincing your fans that they should stop and take notice.
- Regularly. The biggest favor you can do is to perform – live. Meet your potential new fans after your show. Have a friend film elements of the show or film staged “live” performances to give promoters a taste of your performance style. There are endless possibilities when it comes to landing gigs, but you have to be creative and find/make the opportunities – and trust me they do exist.