L.A.P.R. Group – A PR & Marketing Firm
The Basics of Search Engine Optimization (SEO) (Day 19)
It’s important to reiterate that great public relations is about storytelling, and this business is competitive, so its crucial to develop great messaging that connects with influencers and those who will share it. SEO can help accelerate that process as it ensures that your site, story, vlog, etc. appears high ...
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Mobile is a Must (Day 18)
Mobile PR is an effective way of delivering content to your targets in a manner that’s most appropriate, and according to AdAge, only 34 percent of PR professionals have a mobile engagement strategy in place. Considering the fact that most American’s have cell phones, smart phones and tablets, there’s a ...
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Lights! Camera! Action! Simple tips for Vlogging for Digital Public Relations (Day 17)
Let’s face it – we live in a visual world. And what better way to share your message than by allowing your audiences to see a relatable “face” for your brand. Video content is also extremely “shareable” which is important to help the “reach” elements of your campaign. Here are ...
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From Who to Hit: Essential Public Relations for Musicians (Day 16)
At LAPR Group, we work with record labels and tons of big-name artists, so naturally I get a lot of questions from independent artists hoping to break into the music business in a major way. Here are a few basic tips for you to help you get started. I will ...
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So Your Brand’s in Trouble – Public Relations Can Help (Day 15)
As sure as the day is long, your brand is sure to come under fire at some point or another, and it will either be sink or swim for your organization. As a PR professional, a good portion of my work involves crisis management, and I can offer you a ...
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Improving the Pitch: Tips for Pitching PR Stories (Day 14)
The pitch is all in the packaging when it comes to pitching your stories and clients to journalist and bloggers, and it’s not easy. However, with a little finesse and experience, you can gain big wins for your customers. Here’s how: Familiarity: Your pitch should be tailored to the journalist. ...
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Blogging: A Key Public Relations Tool (Day 13)
In this day and age, most companies benefit from a blog. It can be a great tool to help your shape and share your brand’s voice. In fact, one could argue that your PR campaign isn’t complete without one – so here are a few tips to help you get ...
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What Your Marketing Agency Should Be Doing… (Day 12)
If you’re thinking about hiring a marketing agency to help you plot out your next campaign – that’s great! A marketing agency can definitely help you take your brand to the next level – but time and time again, I’ve worked with many companies who really have no idea what ...
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What Your Publicist Should Do….(Day 11)
I see this happen all the time – artists, business owners, and organizations will launch head first into a marketing campaign with little to no regard about the process of getting media attention which is the role of the publicist. Now that you’re following, our 29 til 29 Campaign, you ...
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5 Marketing Tips for Musicians and Artists (Day 10)
Have you ever wondered why some of the most talented indie artists aren’t getting the exposure they so rightly deserve, while more moderately talented artists are seen everywhere? Well, it’s likely because there are better able to handle the business side of their craft – which means they understand how ...
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