L.A.P.R. Group – A PR & Marketing Firm
How to Write A Killer Artist Bio (Day 9)
Writing isn’t everyone’s forte, and as an independent artist, you may be struggling with getting started. However, this is one of the surefire ways to either help pique the interest of promoters, labels, or potential sponsors, or a way to sink your ship before it even sets sail. Great writing ...
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Top Tips to Increase Your Fanbase (Day 8)
Independent artists ask me this question all the time: How do I get more fans and exposure? Having worked with many established acts, I can tell you that it’s all the same, and I’ll break for you the ways you can do it on a budget. Here’s how: Fan-Invite Campaigns: ...
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Email Marketing Is Alive and Well (Day 7
I’ve heard many times over the past several months that Email Marketing is dead and done – and I want to debunk this rumor right now. Email marketing is alive and well, if done well, it can likely exponentially boost your sales. Lead generation: When potential customers go to your ...
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Top Tips for A Successful Viral Marketing Campaign (Day 6)
Viral marketing campaigns can take your brand far in today’s social media savvy environment. It’s defined as a rapid sharing of an idea with a hint of marketing message about a product or service. There are plenty of companies who attempt to create viral marketing campaigns and plenty who fail. ...
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Ahead of the Crowd (Source) (Day 5)
I love introducing clients to emerging trends in marketing and public relations. Crowd sourcing is just one of those tactics that has proven to be very successful. Brands can leverage user-generated content from customers and fans that are already consuming and sharing your brand. This tactic requires quite a bit ...
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Top 5 Public Relations Mistakes (Day 4)
The goal of public relations is to persuade media outlets to take interest in and subsequently write or share your story or brand experience. It is imperative that public relations activities portray your brand in the most favorable manner possible, however, when done wrong…it can have the complete opposite effect. ...
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Make Your Social Media Personality Stand Out In 3 Simple Steps (Day 3)
I’ve actually gotten quite a few questions regarding the ways in which individuals who are branding themselves can stand out in the crowded marketplace of social media. These days social media personalities can attract just as much attention as major brands, if you play your cards right. But for you ...
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How to Put Together a Media Kit in 5 Steps (Day 2)
So far we’ve discussed quite a bit about public relations and marketing tactics that can work for your brand, but I wanted to also highlight some essentials that every business should have in their arsenal. A media kit is a necessity for every business and I can tell you how ...
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How to Be A Successful Entrepreneur (Day 1)
There are no easy roads to success, and it takes time, tenacity and drive to reach whatever level of success you want to reach. I can only tell you that for me, the journey has been filled with highs and lows, but I’ve recognized that each low taught me a ...
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Tips for Building a Successful Marketing Team (Day 1)
Over the past few years, I’ve been blessed with a burgeoning career in Public Relations, but I’d be remiss if I didn’t acknowledge the fact that its been a team effort to get LAPR Group to where it is today – and the great news is that we’re still growing. ...
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