In this day and age, most companies benefit from a blog. It can be a great tool to help your shape and share your brand’s voice. In fact, one could argue that your PR campaign isn’t complete without one – so here are a few tips to help you get started:
- Choose Your Format: We recommend WordPress as a great tool, however many web development platforms have built-in blog functionality already available. Talk to your site’s developer to determine if there’s already an easy-to-use option that you can use.
- Optimize: The goal here is to rank high in search engine results for the services your clients are looking for. Start with a keyword analysis using Google Adwords keyword tool. Pick one topic per post – then mention that word in the post title and at least once in the text. Utilize the WordPress Search Engine Optimization plugin and create your content.
- Develop Shareable Content: Don’t just focus on selling; develop content related to your product or service that your customers can use in different ways. Think Q&A, guest authors, responses to news events, how-to/instructional posts, and partner spotlights. Your blog can be a resource for customers to solve problems within your industry.
- Create Video Content: Speaking of shareable content, video blogs are a great way to engage your customers. Utilize any smartphone to capture great footage. IPhone users can literally pull footage into the iMovie app to trim clips and layer with sound upload directly to Youtube, where you can embed or link in your post. Video blog posts can be casual and can often appear more authentic.
Develop a Realistic Posting Schedule: Start with one post per week and determine where to go from there based on the traction you get from viewers and comments.