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Define your brand (Day 28)
Branding is of the most important aspects of your business and can give you a major edge amongst your competitors. These simple tips can help you get started: Develop a professionally designed logo. Write down the main brand message you want to communicate. Integrate your brand into all aspects of ...
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Understand Your Target Audience (Day 27)
Who are you selling to? Who needs your product or service? Who needs to know about what you’re doing and why? These are important questions to ask with regards to your brand. Analyzing your target audience will determine how you will speak to your potential new customers. Be as specific ...
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Develop a Well-Crafted Campaign (Day 26)
Now that you’ve defined your brand, and identified your target audience, its time to develop your campaign. A great public relations campaign utilizes the power of the media to meet your business’ most important goals. Here are the key to-do items: Establish your goals and objectives. Evaluate your audience and ...
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Inspire Action (Day 25)
Great public relations and marketing communications should mobilize your constituents and customers to take action – whether its sales, spreading the word about your product or service, or following you’re your brand. One of the best ways to inspire content is through content. Here are some key attributes that will ...
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Be Consistent or Die Trying (Day 24)
Brand consistency can be a daunting task, especially with so many social media outlets, smart phone apps and marketing outlets – its imperative that you provide your customers a clear picture of your brand and it must be a cohesive message among channels. Given that successful branding is achieved over ...
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