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Inspire Action (Day 25)
Great public relations and marketing communications should mobilize your constituents and customers to take action – whether its sales, spreading the word about your product or service, or following you’re your brand. One of the best ways to inspire content is through content. Here are some key attributes that will ...
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What Your Publicist Should Do….(Day 11)
I see this happen all the time – artists, business owners, and organizations will launch head first into a marketing campaign with little to no regard about the process of getting media attention which is the role of the publicist. Now that you’re following, our 29 til 29 Campaign, you ...
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Email Marketing Is Alive and Well (Day 7
I’ve heard many times over the past several months that Email Marketing is dead and done – and I want to debunk this rumor right now. Email marketing is alive and well, if done well, it can likely exponentially boost your sales. Lead generation: When potential customers go to your ...
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Top Tips for A Successful Viral Marketing Campaign (Day 6)
Viral marketing campaigns can take your brand far in today’s social media savvy environment. It’s defined as a rapid sharing of an idea with a hint of marketing message about a product or service. There are plenty of companies who attempt to create viral marketing campaigns and plenty who fail. ...
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Ahead of the Crowd (Source) (Day 5)
I love introducing clients to emerging trends in marketing and public relations. Crowd sourcing is just one of those tactics that has proven to be very successful. Brands can leverage user-generated content from customers and fans that are already consuming and sharing your brand. This tactic requires quite a bit ...
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