Now that you’ve defined your brand, and identified your target audience, its time to develop your campaign. A great public relations campaign utilizes the power of the media to meet your business’ most important goals. Here are the key to-do items:
- Establish your goals and objectives.
- Evaluate your audience and message channels.
- Develop a clear tactical execution plan.
- Ensure that your plan is data-driven.
- Synergize with other marketing and advertising strategies.
We will elaborate on each of these points in future posts, so stay tuned!