I’ve heard many times over the past several months that Email Marketing is dead and done – and I want to debunk this rumor right now. Email marketing is alive and well, if done well, it can likely exponentially boost your sales.
- Lead generation: When potential customers go to your website, even if they don’t make a purchase or sign up for your seminar, they may just sign up for your email list. Your email campaign containing links to your latest offerings, and an engaging subject line could be just the reminder your potential customer needed to go back to your site and revisit that purchase.
- Customer loyalty: Prior customers can become repeat customers if you include them in your marketing campaign. Don’t be afraid to reconnect with them to say thank you for their purchase or solicit feedback. They have purchased your product or service so they are already somewhat invested. Help facilitate customer loyalty by showing them that you care enough to reach out to them.
- Email is shareable: Email is marketing content that can be forwarded to others. A great example of a company that utilizes this is Living Social. Their email marketing campaign is thriving and is filled with ways to share deals and content. Your next campaign could follow suit.