In order for your communications efforts to be most effective, you’ll want to identify several key influencers within your field or among your target audience. Influencers are individuals whom your targets trust and have significant reach. Consider two types: journalists and online influencers (those who may own their media channels, like bloggers). To determine reach, analyze their social sites. How many followers do they have? Are people commenting on their posts frequently? Are they engaging their audiences? Some other key tips for identifying these crucial social influencers are listed below:
- Think outside the box – think about your campaign and pick apart the crucial elements to find influencers in niche markets who may be interested in your pitch.
- Be opened-minded about your definition of influence – sometimes it may be the twitter follower with 50K followers who’s more influential than popular journalists.
Focus on the person – not just their title or media outlet for which they work. Some times loyal followers can be the louder than traditional media outlets.