The pitch is all in the packaging when it comes to pitching your stories and clients to journalist and bloggers, and it’s not easy. However, with a little finesse and experience, you can gain big wins for your customers. Here’s how:
- Familiarity: Your pitch should be tailored to the journalist. Understand who writes about what your clients are selling or promoting. Investigate journalists’ portfolios to ensure your pitch/story is something they’ll be willing to write about.
- Top 5: Listing your top five journalists will help you reduce the amount of wasted time blasting your story to a large list. This will also help you cater your message to the ones who matter the most.
- Make it matter: Ensure without a doubt that your pitch is relevant to readers. Will readers want to share this information?
- Email it: This is a no-brainer, but it makes content easier for journalists to manipulate for their own purposes later. This is oftentimes better than wire services.
- Digital content is key: Shareable high and low quality images will help your cause. Journalists prefer content that is easy to grab and reuse.