I’ve actually gotten quite a few questions regarding the ways in which individuals who are branding themselves can stand out in the crowded marketplace of social media. These days social media personalities can attract just as much attention as major brands, if you play your cards right. But for you as the individual trying to make your mark on social media, here are three simple tips that can get you started:
- Be yourself but not boring: Write in your own voice, how you speak – let your true personality shine, whether that’s thoughtful or brash. Remember, you are already fascinating, but your messages need to communicate the best of YOU. Alternatively, remember to bring something fresh to the medium – a new conversation that evokes a response from your followers, and build your messages around that conversation. Don’t be afraid to go against the grain. It’s all about sharing strong opinions and conveying passion.
- Ask provocative questions: Keep the conversation going by asking polarizing or thought-provoking questions. Inspiring debate can be almost more powerful than the responses that follow. Continue along this path of inspiring others to think and respond.
- Be consistent: Remember that building your brand or social media presence isn’t a one-stop shop. This is an everyday challenge that will require your dedication. If you’re consistent and turn up on a daily/weekly basis people will begin to relate to your personality, retweeting your commentary and helping you build your following.