Mobile PR is an effective way of delivering content to your targets in a manner that’s most appropriate, and according to AdAge, only 34 percent of PR professionals have a mobile engagement strategy in place. Considering the fact that most American’s have cell phones, smart phones and tablets, there’s a huge gap for your campaigns probably aren’t covering. Here are a few ways to help you and your organization become fully integrated in the “mobile world”.
- Set the Stage: Develop the rules of engagement. Who has access to social accounts? Vet a strategy and social engagement/media policy for your organization.
- Integrate mobility in-house: Mobile communications should become the norm within the organization to prepare your team for the new rules of engagement for campaign strategies. Think brevity for communications style.
- Become the mobile resource externally: Its well known that journalists typically prefer to receive media content via email, that they can transfer into some other digital format. This is important because many of today’s journalists have web-blogging and exclusive web content creation responsibilities.
These are some basic tips that will help both you and your organization make the most out of your mobile strategies by first setting the stage within the organization (or amongst your team) so that it becomes the norm. Once you’ve established the norm for your organization it will become more apparent that mobile strategies need to be in place for your clients.