It’s important to reiterate that great public relations is about storytelling, and this business is competitive, so its crucial to develop great messaging that connects with influencers and those who will share it. SEO can help accelerate that process as it ensures that your site, story, vlog, etc. appears high on the list of results returned by a search engine. Here are a few tips to help you get started.
- Keywords: These are the cornerstone of any SEO activities. Understand the words consumers are associating with your audiences (journalists, consumers and bloggers). Check out Google Keyword Tools; and once you have established the best terms, create a glossary for future use. This will help you in the long haul.
- Content is Key: Include key words in your media and communications content.
- Optimize and Socialize: Understand that social media marketing and SEO work in tandem as social media enhances engagement and can influence SEO. Ensure that your content is “shareable” to ensure that it spreads to further maximize your efforts.