Over the past few years, I’ve been blessed with a burgeoning career in Public Relations, but I’d be remiss if I didn’t acknowledge the fact that its been a team effort to get LAPR Group to where it is today – and the great news is that we’re still growing. As we are in the midst of developing our street team initiative for 2015 – and now that we’ve reached the apex of our 29 till 29 campaign – I thought it would be befitting that this post detail the manner in which YOU too can build a successful marketing team. Here’s how:
- Realize there’s no perfect team: I know – this is in direct contrast with the title of this post, but that’s the beauty of the work we do in marketing. There is no one perfect fit for every organization, so its best to build a team with members who are going to be a great fit for the organization and the current goals.
- Hire Students of Marketing: Personally, I’ll take an intern who’s hungry to work and learn vs. someone who’s specifically skilled in a certain area. You’ll need someone who’s willing to learn, grow and work across functions to get the job done. Don’t be afraid to hire the young upstart in lieu of the esteemed professional who’s been in business for years, particularly if the upstart is a better cultural fit for the brand and organization.
- Think about your long term objectives: You’ll want a team of people who understand the vision of the organization and can begin to not only think strategically about how to get there, but also be willing to get down in the trenches and take the actions necessary to make things happen. Marketing is part strategy and part action.
- Look for forecasters and influencers: Your team should consist of individuals who understand marketing and social trends – and they should be able to anticipate the next wave of trends so that the brand stays ahead of the game. Trend reporting is going to be crucially important for any organization and you’ll members of your team to be on the cusp of what’s next.