It’s widely known that celebrities can help you supercharge your public relations campaign – if you select the right one. But how should you go about doing it when they often seem so out of reach? Well here are a few tips to help you get started.
- Ensure the celebrity is actually interested in your brand. If your brand pairs well with their brand – then the partnership seems organic.
- If it seems like a fit, reach out to their team. A Google search can go a long way towards helping you find out the details on celebrity’s public relations representative or manager.
- Do your homework. Understand the best methods of contact for reaching out to their team.
- Prepare for anything. Celebrity status is often volatile and tends to work in tandem with other projects. Additionally, a well-behaved celebrity could suddenly act out – creating bad press for themselves and your brand.
There are many benefits to engaging celebrities, and there are plenty of other points to cover, so stay tuned as we’ll elaborate on this in the coming months.
