Independent artists ask me this question all the time: How do I get more fans and exposure? Having worked with many established acts, I can tell you that it’s all the same, and I’ll break for you the ways you can do it on a budget. Here’s how:
- Fan-Invite Campaigns: First you’re going to have to engage the fans you have now, assuming you have any. The next step is to start a campaign where you encourage your fans to share your music with others in their own network. This effort is very grassroots and takes a bit of effort through direct messages and fan interaction, but over time this works.
- Incentives: Provide incentives to your fans for bringing new fans to your movement by offering exclusive downloads of your music, merchandise or free concert tickets. Merchandise is great because your fans can do the marketing for you.
- Video Content: We live in a visual world and potential fans need to see you. The best way is through video content. Post videos of new material, dialogue, interviews, and music videos to gain momentum and do so frequently. Additionally, video content is easily shareable which means your fans can also begin to share your content for you.
Perform…often: There is no better way to earn new fans than getting out there in front of them. Offer to play shows for free to build your resume. The key here is to gain exposure to a new group of potential fans every time you hit the stage. Meet and greet them after the performance if you can and ask for their support.