I see this happen all the time – artists, business owners, and organizations will launch head first into a marketing campaign with little to no regard about the process of getting media attention which is the role of the publicist. Now that you’re following, our 29 til 29 Campaign, you have a better idea of why public relations is so important to your brand. I can also provide you with some insider tips on the things your publicist should be doing for you, and if they aren’t – you might be in trouble.
- Think like a journalist: Your publicist should be aware of the rules of the perfect pitch (which we have discussed in a previous post); and think like a journalist, understanding the relevancy of a story to customers and the media.
- Stay in the know: Google Alerts are a great way for your publicist to stay on top of the key discussions in your industry, which can, and usually does lead to great pitch ideas. Additionally, these updates can help them inform you of possible marketing angles that you may want to investigate.
- Understand the importance of the subject line: A great publicist understands the importance of drafting the best, most creative subject lines that garner attention from journalists and bloggers. I can’t stress this point enough!
- Constantly build relationships: A great publicist knows that public relations hinges on building relationships with the media because they have probably already become trusted resources for several key journalists and publications. Don’t be afraid to ask your would-be publicist about their media contacts as they should be constantly working to build those relationships and add to their roster.