L.A.P.R. Groups works effectively with the media through established relationships with outlets all over the country. Our job is to leverage these existing relationships to benefit our clients. If we do not have a relationship with a media group, we form one. We do not blindly pitch media outlets or reporters. Instead, we do our research, find the best fit for your story, and earn the placement. We represent your business with integrity and respect – when our contacts receive a new release regarding our clients – they know we mean business. As the old saying goes – Public Relations is about Show and Marketing is about Tell…and at L.A.P.R Group we’ll ensure that your brand, business enterprise or ministry gets the best of both worlds.
Whether it’s your first CD project, launching your business, or expanding existing business, our award-winning team of print, web and video designers collaborate with our clients to create effective and integrated communication and marketing programs. From radio to guerilla marketing our creative and diverse set of skills are capable of producing results even in the most difficult situations. Our marketing efforts are results-driven, so you can expect transparency with our marketing services with accurate reporting and data projections. Integrating with our other services, like social media, public relations and interactive L.A.P.R. Group ensures results.
Bringing your brand to life through strategic insight and creative vision, L.A.P.R. Group builds a solid brand strategy that provides a clear roadmap for where you are and where your brand is headed. Our goal is to help shape your brand as a solid presence with a specific message with which your target audience is able to relate. Our brand team is composed of design problem solvers and strategic thinkers who will collaborate with you to find unique solutions to your visual branding needs, positioning, and message.
With 10 years of industry experience and working with major label artists and record lables we have the connections and the resources to make things happen for both new artists and established acts. Our knowledge and expertise in the industry positions us as the ideal management company for artists looking to take their music careers to the next level. We’re all about results – guiding artists as they navigate the complex thoroughfares of the music industry, all the while assisting with booking gigs, scheduling studio sessions, coordinating photo shoots, music videos and appearances. We can do it all – and you’ll have a the luxury of working with a staff of trusted industry experts.
Our consulting division includes senior management who provide a wide array of strategic support services. Our team has extensive and broad based music industry and consumer product experience, which helps us develop winning strategies to meet our clients’ near and long-term sales and marketing objectives. Our team is available to help with any issues our clients face, including crisis communication, research, social business marketing, reputation and trust management, stakeholder mapping and engagement, start-up development, employee engagement, and executive positioning.
From concerts to launch parties L.A.P.R. Group ensures that your event is top notch. Our team of designers, event planners, and strategic planners can make your wildest dreams come true and within a reasonable budget! We’ve had a hand in inaugural galas, press tours, product launches, large scale award show after parties, meet and greets, and more. You name it and we’ve done it all. Whether it’s for a small niche or the masses we ensure your event makes an impact for you, your brand, or your company.
We fully understand the importance of “beating the street,” making sure that your message is reaching your audience on every level. Our “Street Teams” will do the walking for you! With teams in nearly every major market across the U.S., and many specific smaller markets, we are able to hit local and community events, where the viewers and active community members dwell. We are able to deploy our army of teams at public events whose “sole” function is to market and promote YOU and your initiatives and we provide you with the numbers and reports to insure transparency with your brand reach!
Public Relations and marketing requires a great deal of creativity and our graphic designers are some of the best in the business. We’ve turned around creative artwork for websites, flyers, banner ads, invitations, posters and event displays in less than 24 hours because of our commitment to the success of our clients. And we’ve been able to do so without losing our creative edge – our designers are held to high agency standards and we’re not satisfied until you’re satisfied.
In public relations and marketing, image is everything, and our photographers understand what it takes to ensure that yours is just right. Working in tandem with our brand managers and senior managers, our photographers understand your business needs and know how to capture you and your business endeavors in just the right light. Our staff of photographers specializes in capturing the best shots for events, tours, press runs, parties, intimate gatherings and behind-the-scenes moments. We’re able to provide images perfect for print, web and social media outlets.
In today’s market its important to stay way ahead of the curve when it comes to developing new and exciting ways to share your content. Today’s consumers are seeking visual content – think YouTube, Instagram, Vine, Snapchat, and all of the other emerging social media platforms available to target audiences. Our focus on visual content is taking our clients to new heights as we can capture concert footage, backstage interviews, sermons, and behind-the-scenes moments; we can also create original digital content that looks, sounds and feels fresh. Video content is extremely shareable in an instant and further expands your brand’s reach – let us help you get the results. We’re well equipped for the job.
L.A.P.R. Group offers a complete website design package that incorporates a host of design tools (custom CSS, HTML5, Flash, etc.) that will take your vision and make it a reality. It’s likely that your website is your first line of customer contact and they’ll expect to see a dynamic site. Gone are the days of static websites – consumers are expecting an interactive experience and we can help shape your web presence and target it specifically for your consumers. Standard packages include setup of a hosting account and complete site maintenance, content management, social media integration & search engine optimization.
Need a strong online presence? Our team will create and maintain a dynamic social media presence for your organization. Using all of our capabilities we will position you as a creative, cutting edge organization. We’ll increase the visibility of your organization and your products and services by doing more than just accumulating Likes and Followers. Our goal is to position your organization as a thought leader, shaping views within the context of your brand and the desired consumer experience. We are practically writing the book on faith and family, and entertainment-based social media strategies and we’re just getting started.
At L.A.P.R. Group we believe in taking it to the streets…literally. Not only do we employ Street Teams in most major cities across the country, we also specialize in Projection Bombing. We believe in guerilla and grass roots marketing campaigns and we aren’t afraid to push the envelop for our clients. Projection Bombing is an extremely effective and exciting way to reach audiences and catch them completely by surprise. We utilize eye-catching, self-sufficient mobile projection units and vehicles and the streets and surrounding cityscapes can become our canvas. The possibilities are endless – a slogan, graffiti, social networking feeds, major announcements and music videos – we can do it all. At L.A.P.R. Group we believe in achieving results in unconventional ways!
It is common knowledge in the music industry that logistical planning and execution are crucial to the financial success of any tour. L.A.P.R. Group offers event buyers the confidence in knowing that in acting as a buyer’s representative at their shows, all details of the performance will be handled to the highest industry standards. Tour management responsibilities include maintaining tour finances, arranging tour transportation and accommodations, contracting touring personnel and equipment, merchandising, and fulfilling international carnet and border crossing procedures.