L.A.P.R. Group – A PR & Marketing Firm
BET NETWORKS SAYS FAREWELL TO CABLE TV’S LONGEST RUNNING PROGRAM “BOBBY JONES GOSPEL” DURING A LAVISH CELEBRATION AT THE MAYFLOWER HOTEL
Washington, D.C.: This past Sunday the Grand Ballroom of the historic Mayflower Hotel, nicknamed the hotel of Presidents, was transformed into a church sanctuary as entertainment industry executives and music personalities testified about the life and ground-breaking television career of the Ambassador to Dominica, otherwise known as Dr. Bobby Jones, ...
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Define your brand (Day 28)
Branding is of the most important aspects of your business and can give you a major edge amongst your competitors. These simple tips can help you get started: Develop a professionally designed logo. Write down the main brand message you want to communicate. Integrate your brand into all aspects of ...
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Understand Your Target Audience (Day 27)
Who are you selling to? Who needs your product or service? Who needs to know about what you’re doing and why? These are important questions to ask with regards to your brand. Analyzing your target audience will determine how you will speak to your potential new customers. Be as specific ...
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Develop a Well-Crafted Campaign (Day 26)
Now that you’ve defined your brand, and identified your target audience, its time to develop your campaign. A great public relations campaign utilizes the power of the media to meet your business’ most important goals. Here are the key to-do items: Establish your goals and objectives. Evaluate your audience and ...
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Inspire Action (Day 25)
Great public relations and marketing communications should mobilize your constituents and customers to take action – whether its sales, spreading the word about your product or service, or following you’re your brand. One of the best ways to inspire content is through content. Here are some key attributes that will ...
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Be Consistent or Die Trying (Day 24)
Brand consistency can be a daunting task, especially with so many social media outlets, smart phone apps and marketing outlets – its imperative that you provide your customers a clear picture of your brand and it must be a cohesive message among channels. Given that successful branding is achieved over ...
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Identify Influencers (23)
In order for your communications efforts to be most effective, you’ll want to identify several key influencers within your field or among your target audience. Influencers are individuals whom your targets trust and have significant reach. Consider two types: journalists and online influencers (those who may own their media channels, ...
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Engage Your Audience Through the Art of Storytelling (Day 22)
Everyone knows that great public relations is about telling a story – and the campaigns that do, are generally more successful. But in order to accomplish this you have to understand the basics of storytelling. Here are some great tips: Tell a unique story that others will want to share. ...
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Tips for Engaging Celebrities for Brand Elevation (Day 21)
It’s widely known that celebrities can help you supercharge your public relations campaign – if you select the right one. But how should you go about doing it when they often seem so out of reach? Well here are a few tips to help you get started. Ensure the celebrity ...
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So You Want to Work in Public Relations (Day 20)
How do you do it? I get this question quite a bit, so for today’s post I want to share a few tips with you. You can expect more of this in future posts, but for now here are a few of the skills you’ll need to have in order ...
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