At LAPR Group, we work with record labels and tons of big-name artists, so naturally I get a lot of questions from independent artists hoping to break into the music business in a major way. Here are a few basic tips for you to help you get started. I will delve into this topic more in future posts.
- Quality Music: This may seem like a no-brainer, but its imperative to have quality music (professionally produced and mastered) ready for public consumption. Its nearly impossible break an artist to bloggers and other media outlets without having the music in place first.
- A Story: An independent artist needs to establish a compelling narrative that can succinctly give media outlets a great idea of who you are as an artist. This can be accomplished with a strong bio – a critical asset to any artist’s campaign. A professional bio is your opportunity to tell YOUR story – and can run from one campaign to the next.
- Quality Promotional Photos: Editors, bloggers, and radio stations will want a quality photo to go along with their features. A well-shot photo can actually help gain the attention of other media makers, enticing them to check out your music.
- Social Presence: This is going to be important to any digital campaign as bloggers and radio stations will want to see that you have a following and are consistently posting music-related content (think daily for Facebook posts and tweets, weekly for blog posts, monthly for video content).